Every Drop Counts

Working with Colgate-Palmolive and Hong Kong PolyU School of Art & Design to develop a Corporate Social Responsibility Campaign to raise the awareness for water preservation. The core idea demonstrated that the 10 Litres of water lost when leaving the tap open whilst brushing your teeth can be used to help others less fortunate.

A 60 second film directed by Sly Song [One Sly Dog Films] was made for social media, followed by a series of Facebook posts [Art direction Soenar Santos] encouraging people to use their water wisely.

The work not only raised awareness of the need to save water, but also won Gold Kam Fan Award for Digital & Social Communications – Social Behaviour and Cultural Insight category.

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This work was completed whilst under contract with a WPP Agency.