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Our Time to Flourish

AXA's 2023 Mind Health Study investigates the impact on Gen Z in the workspace, the effects on teams, employees and business partners so that they can find ways to better serve their needs. Themes such as happiness, self-acceptance, life satisfaction, meaning and purpose. How mental health conditions, depression, stress and anxiety can affect relationships. What positive actions and taking control of your mental health could achieve. And how greater understanding of diversity and inclusive practices can improve the lives and performance of employees.

A social media campaign was created to boost the awareness and impact of the findings so that more people could learn new working methods and more inclusive practices.

Our Fit to Flourish guides enable anyone to develop and improve their mental health. With short videos offering practical advice on developing your Emotional Intelligence, Resilience, Self Acceptance, Connectedness, Pride in Achievement, Meaning and Purpose, Challenge Response and Self Confidence. Including tips to forge better Close Relationships and explanations on the links between Physical Health and Mental health Behaviours.

Our guides were viewed online by thousands and provided an opportunity to publish content online social media to widen the reach to the AXA communities.

AXA Our Time to Flourish

AXA's 2023 Our Time to Flourish Social Media Campaign promotes mental health awareness and the impact of mental health on Gen Z. Critical learnings for those just entering in to the workforce struggling to connect with new business practices due to pandemic and new technologies.

AXA Asia
Release Date:
March 2023
Branded Content

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