This campaign generated over 5 Billion views to raise awareness and celebrate World Smile Day for Colgate. The social media campaign played out on multiple channels, YouTube, Facebook, SnapChat and TikTok encouraging viewers to realise how such a small simple thing, that cost nothing at all can mean so much to so many. So go on spread a little positivity and smile 🙂
This work was completed whilst under contract with a WPP Agency.
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